#9 – Incorrectly setting up Google Analytics You will need to be set up on the Facebook Business Managerand can create your catalog there, also make sure you associate it with the Facebook pixel you set up previously and installed on your store. Once you have it all setup you can test it with the Facebook Pixel Helper chrome extension. They also have a great guide on setting it up. #Shopify apps flexify freeSo make sure you have your facebook catalog setup! We recommend using the free app Flexify for the product feed which will power your Facebook catalog. Not only that, you will not be able to tag products on Instagram without it. If your pixel and catalogue are not setup together you are missing out on collecting extremely valuable data and the ability to retarget customers the exact products they viewed via Facebook and Instagram. Once you have an ad account you can create a pixel, and copy and paste this into Online Store > Preferences.Īnother thing I see all the time is a missing product catalog. In order to do so, you need to have a Facebook page and ad account, setup through the Facebook Business Manager. Lots of people figure they will do it once they start ads, but doing it right away will benefit you in the long run by having data already collected for when you want to run Facebook ads. #10 – Not Adding a Facebook Pixel & Matching Product Catalog FeedĪdding a Facebook pixel to your store is a must. If you have any questions or comments please feel free to leave a reply at the bottom of this post. Most of these are simple, quick fixes that won’t cost you a penny. I wanted to write a blog post about the top mistakes I see people making or solutions they are not utilizing on their Shopify stores. Working on Shopify stores on a daily basis there are a few things I always see time and time again.
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